Bio

Mischa Lumiere is the Head of the North America Product and Experience Design (PxD) team. In her role, Mischa leads Visa’s innovation advisory practice. Her team uses human-centered design principles to help clients develop innovative payment products and commerce experiences. Mischa joined Visa in 2021.

Mischa has over 20 years of experience in innovation, business strategy, product management, commercialization, and marketing. Before joining Visa, Mischa was the Head of Customer Propositions at Lloyds Banking Group (LBG) where she was responsible for identifying, designing and launching new products, services and experiences across the retail bank. Prior to this role, Mischa spent 6 years at American Express in a variety of global product and strategy roles. Previously, Mischa also held roles with Kantar, Beam Suntory, Reckitt Benckiser, and E&J Gallo Winery.

Mischa holds an MBA from the University of Chicago Booth School of Business and a Bachelor of Arts from the University of Chicago.